A BRAND BUILT FOR PROGRESS

At WIP Supply, we believe in the power of becoming — not who you’ve been, but who you could be.

Our purpose is to push mindsets, challenge comfort zones, and remind people that becoming better starts with a single decision: to start.

We hope our clothes do one of two things — either serve as a daily reminder of who you want to become, or challenge your perspective enough to help you see yourself differently.

Every piece we release is designed with intention — to help you reflect, refocus, and remember what you’re working toward.

Sometimes that means giving you the courage to finally start what you’ve been dreaming about. Other times, it’s about shifting the way you see your struggles, your failures, or your potential — so you can move closer to who you’re meant to be.

We’re not here to sell perfection. We’re here to remind you that everyone is working on something, that progress takes time, and that failing is part of learning.

Whether you’re chasing a skill, building a business, or just trying to grow, WIP Supply is meant to keep that pursuit alive — one piece, one choice, one day at a time.

You are your own project. This is your reminder to start.

THE MARK THAT STARTED IT ALL

The tally marks in our logo are more than a design — they’re a record of progress.

Each line represents a day, a try, a moment of effort. They exist to remind you that even the smallest steps count.

You’ll notice the fourth tally is always highlighted — in red for our main logo. That single mark represents the moment before everything comes together — the day right before the breakthrough.

It’s the culmination of all the tries, all the failures, and all the lessons that led to clarity. Because it’s usually that last push, that fourth mark, that defines whether you give up or finally close the set.

That’s why our mark isn’t loud. It’s simple, quiet, and personal — like the progress it represents.

Each tally stands for a choice to try again, to learn, to become.

The mark is your progress. The brand is your reminder.